New real estate online marketing platform revolutionizes internet property search
There’s no question that real estate marketing has definitely shifted ground. In years past, the primary choice for selling property was overwhelmingly traditional advertising. Online advertising, however, has supplanted the printed media in a big way. It’s estimated that at least four out of five of those searching property listings are now beginning their search on the internet. As a matter of fact, it’s projected that three billion dollars will be spent on online real estate marketing by the year 2010. At the same time, it’s also essential to differentiate yourself in this incredibly competitive market and industry. The financial turmoil, facing us today has created many challenges— and those marketing property of any kind must find new, cost-efficient ways that deliver recognizable results to successfully market real estate With all that in mind, Locally Located.com has created an entirely new online business model for posting any type of real estate listing — at a price anyone could live with free. Locally Located.com’s revolutionary new online marketing platform applies the popular online Pay-Per-Click (PPC) business model to selling real estate. That means anyone is welcome to post real estate listings at no cost — the advertiser only gets charged when a potential online buyer clicks on their listing to open it and examine it in detail. The end result? The advertiser only has to pay for serious customers interested in looking over a specific property listing. And that’s well worth the minor PPC fees to those who want to most effectively use their marketing dollars. The ground-breaking PPC marketing concept was introduced in 1998 and was mostly utilized by businesses looking to gain the maximum amount of customers in the most cost effective way —while obtaining the greatest possible ROI (Return On Investment). With Locally Located.com’s innovative new use of PPC, real estate advertisers can finally take part in the most popular online selling practice in existence today — which is expected to gross over 3.7 billion dollars in revenue by the end of 2009. Just like most PPC advertising systems, Locally Located.com gives the advertiser complete control over the number of clicks they want to pay for, the length of time they want the listing posted for, and the budget they want to spend. All of these parameters, of course, can be adjusted as need be, after the listing is posted. Advertisers will also be able to control how often they would like to receive account updates, which will allow the user to thoroughly test their marketing efforts. Unlike most traditional PPC systems, however, Locally Located.com does NOT force the real estate advertiser to bid against other advertisers worldwide for the best placements. The playing field is level — and the PPC charge is equal for everyone, not driven up by big business wanting to squeeze the most money out of the small advertiser. Another overwhelming advantage to LocallyLocated.com is that the site will post any type of real estate listing — making it a hub or “one-stop shop” for any potential property prospects, and anyone seeking information on a specific geographic area of interest to them . LocallyLocated.com is also committed to being more than a traditional real estate search site. To attract a steady stream of traffic consisting of potential property buyers, the site will be filled with enhanced targeted real estate content — including news article’s, blogs and forums. This content will utilize the latest Search Engine Optimization (SEO) techniques, ensuring the site high search engine result rankings, which will bring about exposure to the greatest amount of online users interested in real estate and all the supplemental information they would need to make an informed decision . Local Search will also be an important and integral part of Locally Located.com. Local search is now a close second to email as the most utilized function of the internet. By enabling specific geographic guidelines, Locally Located.com will be able to further target buyers on the lookout for property in specific areas with the assistance of satellite and map views, and many more free tools to assist its users in making the most informed decisions. Local Searches are growing three times as fast as other kinds of online searches, as more and more people use the internet instead of print and other traditional media to find and research information on nearby neighborhoods. Obviously, this category includes real estate — a category that Locally Located.com is strategically positioned to heavily influence with its innovative new approach to real estate marketing. Internet marketing has come of age — and Locally Located.com is determined to bring online real estate advertising up to speed in the most cutting-edge and cost-effective way possible. For our residential Real Estate agent advertisers, we go the extra mile. When you list a residence with Locally Located.com we will in turn list the home on many of the nations largest Real Estate search engines, giving your property unparalleled exposure and the attention it deserves. Instead of just listing your home you are now utilizing a professional, and testable, marketing vehicle for the most minimal cost possible.<a href="http://www.locallylocated.com/">Locally Located.com</a> is determined to bring online real estate advertising up to speed in the most cutting-edge and cost-effective way possible. For more information, please visit the website online at <a href="http://www.locallylocated.com/">www.locallylocated.com</a>.<br />
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Business Personal Property Valuation
Business personal property (BPP) can be challenging to value because of the limited quantity of data available and primary reliance upon the sales comparison approach. Relatively speaking, a voluminous quantity of data is available when valuing real estate as opposed to valuing business personal property. Many real estate appraisals consider three approaches to value: cost approach, sales comparison approach and the income approach. By contrast, most business personal property appraisals depend primarily upon the sales comparison approach. While it is possible to develop a reasonable estimate of the market value for business personal property, the values tend to be more subjective than the value of real estate. The sales comparison approach depends upon principles of substitution and supply and demand. Purchasers of business personal property will seek alternatives and choose the alternative most beneficial for them considering cost, quantity and quality. For real estate, comparable sales data is available with in-depth descriptions of the real estate, including quantity and quality. For business personal property, is more difficult to obtain accurate information regarding the quantity and quality of property involved in a sale. For example, assume the XYZ Company recently closed its Chicago operation and sold the furniture, phone system, network servers, personal computers and related items for an office with 30,000 square feet of space and 120 employees. The sales data includes the quantity of desks, chairs, file cabinets, personal computers, network computers, etc. However, it does not contain precise information regarding the condition and age of each of these items. Real estate is more homogeneous and easier to describe versus the sale of a quantity of business personal property. Real estate appraisers often gain insight from preparing each of the three approaches to value for real estate assignments. However, personal property appraisers typically focused primarily upon the sales comparison approach. They do not have the benefit of contrasting the value conclusion via the sales comparison approach with values via the cost approach and income approach. It is important to define the asset being valued. Referring back to our example of the XYZ Company which closed its office, is the assignment to ascribe a value to each item as though it is going to be sold individually or is it to assign a value to the aggregate collection of furniture, computers and equipment? An alternate approach would be to define a value based upon selling subsets of the whole. For example, the furniture to one purchaser and the computers and phone system to a second purchaser. The definition of value also substantially affects the value conclusion. Market value would typically be defined as the value assuming both the buyer and seller are knowledgeable regarding the property, neither the buyer nor seller is under distress to buy or sell and an adequate amount of time is allowed to market the property. A liquidation value would also assume that both buyer and seller are knowledgeable regarding the assets. However, it would assume a very brief period of time to sell the property. Value in use describes the value of the assets to the current owner. It is not indicative of what a third party would likely pay to purchase the assets. In addition to performing an appraisal to estimate the market value of business personal property, other techniques sometimes considered for valuing business personal property are IRS depreciation schedules and appraisal district depreciation schedules. These may or may not result in a value conclusion that is similar to market value. However, it is the writer’s experience that they typically produce a value in excess of true market value. To obtain a quote or further information for a business personal property valuation, contact us at 713-686-9955 The appraisal division of O’Connor & Associates is a national provider of commercial property real estate appraisal services including cost segregation studies, highest and best use analysis, due diligence, gift tax valuation, commercial real estate appraisal, lease abstraction, insurance valuations, business personal property valuations, business purchase price allocations, single-family litigation support and business valuations.Patrick C. O'Connor has been president of O'Connor & Associates since 1983 and is a recipient of the prestigious MAI designation from the Appraisal Institute. He is also a registered senior property tax consultant in the state of Texas and has written numerous articles in state and national publications on reducing property taxes. He continues to set the standard in direction and quality of our appraisal products, adding services ranging from business valuations and business appraisals to cost segregation analysis for income tax reduction. Patrick C. O'Connor <a href = "http://www.poconnor.com">www.poconnor.com</a>
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